The Sun Bingo
As you're probably aware The Sun Bingo site has recently been cited as having the largest share of online bingo players of any UK based site. The Sun is of course a recognisible brand which millions are already comfortable with, and as a hugely popular tabloid it has the power to promote its site’s benefits without yet moving into the realm of TV promotion.
Sun, fun and keeping it in the family
Clearly the best example of a very successful self-promotion project, this site concentrates on only a few fun sidegames and instead puts an absolute emphasis on sociability. This site is pared down by comparison to those who hold tourneys every month and have regimented daily and weekly promotions in order to maintain player numbers but this doesn't seem to matter to those who are already signed up.